Eye of Dubai / May 24, 2009
Landmark Group, one of the largest retailers in the Middle East and India, announced the launch of a
new mid-market, budget hotel concept – Citymax Hotels at the Arabian Travel Market Fair and Exhibition,
held at the Dubai Exhibition Centre.
Aimed at the business traveler, Citymax Hotels will offer modern hospitality at extraordinary value,
bridging the gap in the value-driven mid-market segment in the Middle East. Plans are already underway
to open three hotels in Dubai and Sharjah by December 2009. The first of these hotels is scheduled to
open by October 2009. The hotel is centrally located in Bur Dubai between Kuwait Street and Al Mankhool Road,
and will have 693 rooms. The other two hotels located in Al Barsha next to the Mall of the Emirates – with
378 rooms and Abu Shagara in Sharjah on Al Wahda Road – with 260 rooms, are scheduled to open in
November 2009.
The launch of the three Citymax Hotel is the start of an ambitious plan to open a chain of budget hotels
across the UAE in the next few years.
Michael Weyland – General Manager of the Hotel Division of Landmark Gulf Group said, “The hotels will
cater to discerning business travelers who seek convenience, efficiency and comfort at great value.
Centrally located, the hotels will provide the services and facilities of a 4-star hotel in a 3-star budget.
Citymax aims to trim the costly frills and redirect its savings to its customers.”
In keeping with the overall objective of convenience and comfort for a business traveler, all the rooms
will have high speed internet connections, 32” LCD televisions, power showers, refrigerators, safes, room
service and thick 10” mattresses for exceptional comfort. Depending on its location, the hotels will
also have Indian, Chinese / Thai restaurants, all-day dining, coffee shops, gymnasium, pool business
centers, lounge & sports bars, and entertainment centers for live performances, karaoke and special
DJ nights. Besides these amenities, there will also be a 24-hour convenience store for further ease of
the hotel’s guests.
Mr. Weyland added, “I believe that the core differentiator of the hotels is its transparent pricing.
Room rates will be consistent throughout the year enabling the traveler to plan his or her trip well
in advance. This is especially relevant for corporate’s who want to budget and plan travel itineraries
of their employees well in advance without any nasty surprises of increased tariffs.”
For further information, please contact:
Citymax Hotels Pre-Opening Office
Landmark Gulf group, Jebel Ali industrial Area1,
Dubai, UAE
P: +971 (04) 809 4327
F: +971 (04) 809 4040
www.citymaxhotels.com
About Landmark Group: Landmark Group was established in Bahrain in 1973. The company has successfully
grown into an international retail conglomerate that encompasses a retail presence of over 12 million
square feet across GCC, Jordan, Egypt and India. Today, the Group operates over 800 stores in 10 countries,
with retail concepts and business interests that focus on delivering exceptional value to a wide customer
base, made up of varied nationalities, cultures and economic profiles. Landmark Group employs more than
23,000 employees and provides a value-driven product range for the family through its core retail
concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor,
Max, Shoexpress, E-Max, and Landmark International, which franchises international brands such as
New Look, Reiss, Aftershock and Koton. Expansion being at the core of its business philosophy, the
Landmark Group has witnessed a consistent annual growth rate of 32% over the last 3 years.
For further information, please visit www.cplmg.com
© 2009 – 2010 Citymax Hotels Pvt. Ltd.(A Division of Landmark Hospitality & Leisure Services Ltd.)