Citymax Appoints New COO – Aly Shariff
24 April 2018
Well-rounded hospitality professional with 15 years of experience working across some of the region’s most well-regarded and game-changing hotel brands, Nidal has a reputation for being results-driven and goal-oriented.
Commenting on his new role, Nidal said that he is looking forward to continuing the good work, which has enabled the hotel to successfully create a niche in the busy Emirate of Ras Al Khaimah. The Citymax RAK team is a great representation of the vibe that has become the template of the Citymax Hotels brand.
“Just like the bright and lively décor, the eye-catching artwork, and the rooms that mix adventurous colours and youthful comfort into a largely functional design, the team exudes cheer, warmth, and versatility. It is these vibes that I will aim to harness to enhance the overall offering with new concepts and perspectives,” said Saloum.
“Strengthening the visibility, reputation, and market reach of Citymax within Ras Al Khaimah and beyond remains a top priority. The team, with the leadership of Nidal, will work together on various soft touches that will ultimately create not only long-lasting impressions but also ensure loyalty and repeat business, which is our hallmark,” said Raj Rana, Chief Executive Officer, Citymax Hotels and Foodmark.
With occupancy currently at a healthy percentage, and the hotel’s participation in unique initiatives like Ras Al Khaimah Tourism Development Authority’s RAKation summer campaign, Nidal expects it to be a landmark summer for Citymax Ras Al Khaimah.
Citymax RAK continues to be consistently ranked in the top 5 hotels on Tripadvisor in Ras Al Khaimah, which is no easy feat considering the strong competition from the 5 and 4-star hotels. On booking.com the hotel maintains an 8.1 ranking and continues to play a pivotal role in supplementing the efforts of RAK tourism to create additional demand for Destination RAK.
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organisations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to deliver exceptional value consistently, the Group operates over 2300 outlets encompassing over 30 million square feet across the Middle East, North Africa, and the Indian sub-continent.
Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box, and Emax. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in leisure, food, and hospitality with Landmark Leisure, Balance Spa & Salon, Citymax Hotels, Fitness First, and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets.
For more information, please visit, www.landmarkgroup.com